We blend creativity with an eye for detail

Hero section of a womenswear e-commerce site built by Especial Digital. The brand logo and headline are shown next to a model wearing the brand's apparel.Mobile view of a multi-step user registration form designed by Especial. The current step showing input fields for required for Title, First name, Last name, Gender, and Birthday. A green 'Continue' button is at the bottom.
Close-up of a product carousel displaying multiple items on a beauty e-commerce page. The interface features soft pastel colours and a serif font. Lifestyle photo on an e-commerce store of an orange metal shelf clipped to a light wooden desk. Interactive white dots highlight the items in the photo. A product card identifies the shelf: "Metallic Accessory Shelf From 29.90€/un".
Digital banner showing a person wearing headphones with eyes closed. Overlay text reads "SAVE ON HEADPHONES" above a prominent "SHOP NOW" call-to-action button, illustrating effective UI.Shopify cart summary interface displaying in-cart products, a discount code field, subtotal, estimated taxes, and the final total amount.

We specialize in branding and UX/UI design for websites, apps and online stores. Whether it's a simple project managed in Webflow or a complex custom-coded solution, we deliver exceptional results tailored to your needs and your users.

We create user-centric interfaces that engage and convert

We provide the ultimate in creativity and flexibility by tailoring our approach to your project: Figma + Code for full control, or Figma + Webflow for rapid prototyping and visual customization.

Unilever Food Solutions work case

Shopify Plus Migration for Unilever: A Quantum Leap in B2B Ecommerce

Website • SHOPIFY

Revamping furnishing retail

Website • SHOPIFY

How we developed an App
for +30,000 chemists

APP

Streamlined online shop for a pioneering wine distributor

Website • SHOPIFY

Modern tech meets modern art

Website • SHOPIFY

Theme overhaul - Shopify Plus

Website • SHOPIFY

Our design process

The ultimate branding experience

Talk about your use case

Evaluate

We work with you, side by side, to develop a unique concept to implement all your ideas. We uncover challenges and opportunities through researching industry trends, and competitors.
Market research
Competitive analysis

1

Empathise

Through user research, we gain a deep understanding of your target audience's needs, behaviours and pain points.
User research
User stories
Customer journey map

2

Define

We synthesize research findings to clearly define the core problem your product or service aims to solve. We craft sitemaps and user flows to optimize the user journey and establish a clear direction for your project.
Info architecture
Content strategy
Product strategy

3

Ideate

We brainstorm creative solutions and develop a user-centered strategy.
Brainstorming
Ideation workshop
Wireframes
Moodboards
Design direction

4

Prototype

We create a Minimum Viable Product (MVP) to simulate how important user interactions, such purchase processes, will actually look and gather both user and stakeholder feedback early in the design process.
Interface design
Responsive design
Design systems
Animation
Microinteractions
UX copywriting

5

We conduct usability testing sessions with future users; identifying areas for improvement and tweaking your concept to best suit their needs.
User testing
Accessibility audit
Quality assurance & testing

6

Our tech stack

Figma logo

Figma

Figma is the design tool we use to create and collaborate on user interfaces, prototypes and graphics. It streamlines the design process, eases client collaboration, and boosts
efficiency at every stage.

Shopify logo

Shopify

We use Shopify to build flexible and scalable e-commerce platforms, delivering user friendly online stores that enhance the shopping experience and drive business growth.

Webflow logo

Webflow

Webflow enables us to craft custom, responsive websites that align seamlessly with your branding and objectives, resulting in a polished and effective online presence.

Learn more

And...

We recognize that off-the-shelf solutions may not fit all your needs, which is why we provide fully custom code solutions. From bespoke apps and complex websites, to specialized integrations for your storefronts, allow us to bring your vision to life.

WHAT WE OFFER

Think strategically, Act pragmatically

Our clients greatly appreciate our expertise because we lay the foundation for successful projects and overcome complex obstacles on their behalf.

Results Driven UX/UI

We prioritize user needs and business goals to create a meaningful, successful product.

Accessibility First

We design inclusive experiences that cater to a diverse range of users and abilities.

Responsive Design

Your product will look and function flawlessly across all devices, from desktops to mobile phones.

User-Friendly Focus

We prioritize intuitive interfaces for an effortless and enjoyable user experience.

Aesthetics Matter

We craft visually appealing interfaces that elevate your brand and resonate with your audience.

Custom & Personalized

Want to stand out? We’ll create designs that use customised code to create unique experiences.

FAQs

What is the difference between branding and UX/UI design?
Why is user experience and user interface design important?
Do you offer development services to implement the design once it's complete?
How do I get started?

Digital projects for
demanding companies

"Especial Digital built our B2B Shopify store and the result is a future-proof and expandable platform that is specifically tailored to the needs of our customers."

Dennis Rossiar
Marketing Head at Betriebseinrichtung-Sofort

"Especial was exactly the right partner for our relaunch. They supported us with all challenges related to design and associated technical services and always delivered on time."

Nicolas Johansson
Digital Manager at Pieroth

"Especial – what a force of nature! They came up with great ideas to re-organize our B2C and B2B E-Commerce. The B2B catalog gives us a leg up over competitors and is even attracting new partnerships!"

Jörg Kühn-Thomas
Owner of PGM ArtWorlD

"In Especial we have found an agency that has not only implemented our specific wishes but has also contributed to our company's success with their expert advice."

Dr. Daniel Ringbeck
Product Head at Vetevo

"They are very familiar with the JAM stack that we want to rely on in the future. Plus, they offer fair billing based on work done in the project phases – agile and flexible service."

Dr. Maximilian Bräutigam
Chief Digital Officer at GDCh

Want to start
a project?

We’d love to connect with you.
If you prefer, you can email us at hello@especial.digital
Talk to Malte
Co-founder of Especial.
Book a call
By sending this form, you agree to our
Privacy Policy.
Thanks for reaching out.
We will get back to you shortly!
Oops! It looks like there was an issue submitting your form.
E.
Digital products are complex
but we make it
easy.
smarter.
better.
Services
ConsultingConsulting
DesignDesign
CodingCoding
B2B eCommerceB2B eCommerce
Artificial IntelligenceArtificial Intelligence
Shopify WorkshopsShopify Workshops
Work
Unilever FSUnilever FS
GDCh e.VGDCh e.V
Pieroth AGPieroth AG
VetevoVetevo
PGMPGM
BESBES
Technologies
ShopifyShopify
WebflowWebflow
HygraphHygraph
Agency
AboutAbout
BlogBlog
Legal NoticeLegal Notice
Privacy PolicyPrivacy Policy

Especial.

Especial.

Especial.

Especial.

Especial.

Especial.

From Germany, Portugal & South Africa
Powered by Webflow & GSAP