Shopify Plus support and optimization for growing commerce teams

B2B eCommerce product page design showing unisex workwear overall with clear pricing, specifications, and scalable purchasing options for industrial suppliers.Custom B2B eCommerce wholesale pricing table design displaying tiered volume discounts and dynamic pricing for bulk buyers.Warehouse inventory management interface for B2B eCommerce, showing stock availability by location and product quantity.
Interactive B2B eCommerce product configurator for selecting materials, colors, and pricing for industrial storage solutions.
Streamlined B2B eCommerce checkout UI showing company account details, order summary, and payment method for corporate buyers.

A successful launch is only the beginning.

We help enterprise, B2B and multi-market teams improve, maintain and scale their Shopify Plus platforms after go-live. From performance and conversion optimization to feature development, integrations, QA and technical support, we keep your commerce platform moving forward.

WHAT WE OFFER

We make it
faster, smoother, stronger

Platform Support

We help your team keep Shopify Plus stable, reliable and up to date, with ongoing technical support for storefronts, custom apps, integrations and operational workflows.

Performance Optimization

We improve speed, Core Web Vitals, frontend performance, theme quality and technical bottlenecks that affect user experience and conversion.

Conversion Optimization

We identify friction in the customer journey and improve product pages, navigation, checkout flows, B2B buying processes and account experiences.

Feature Development

Commerce platforms need to evolve. We design, build and ship new features, custom workflows, app extensions and storefront improvements in focused delivery cycles.

Integration Maintenance

Your integrations need to keep working as systems, APIs and business processes change. We monitor, maintain and improve connections between Shopify Plus and your wider system landscape.

Continuous improvement for complex Shopify Plus platforms

Enterprise commerce does not stop after launch.

Your platform needs to stay fast, reliable and flexible while your business changes around it. New markets, new products, new campaigns, new internal workflows, new integrations and new customer expectations all create pressure on the system.

Without ongoing technical ownership, even a strong Shopify Plus setup can become slower, harder to maintain and less aligned with the business.

That is where we come in.

We support and optimize Shopify Plus platforms after launch, helping teams improve performance, conversion, workflows, integrations and long-term maintainability.

Technical Platform Support

We support your Shopify Plus setup across themes, custom apps, storefronts, APIs, tracking, integrations, CMS connections and operational workflows.

Performance & Quality

We identify and fix technical issues that affect speed, stability and user experience, including frontend performance, theme structure, app bloat, tracking overhead and Core Web Vitals.

Conversion & UX Improvements

We improve the customer journey across product discovery, product pages, cart, checkout, account areas, B2B buying flows and repeat ordering.

Feature Roadmap Delivery

We help your team plan, prioritize and ship new features in focused cycles, from small UX improvements to custom workflows, integrations and app development.

Monitoring & Maintenance

We help keep business-critical flows stable with monitoring, QA, error handling, integration checks and structured support processes.

Our process

Built for continuous improvement. Delivered by focused senior teams.

Support and optimization should not feel like a vague retainer.

Our process is built around clear priorities, transparent delivery cycles and senior technical ownership. You always know what we are working on, why it matters and how it improves the platform.

Platform Audit

We start by reviewing your current Shopify Plus setup, including theme structure, performance, apps, integrations, tracking, SEO basics, custom code and operational workflows.

1

Priority Roadmap

Together, we define what matters most: stability, performance, conversion, technical debt, new features, integration reliability or internal process improvements.

2

Support Setup

We establish the right support model for your team. This can include ongoing sprints, monthly support hours, technical monitoring, QA routines, backlog management and escalation paths.

3

Optimization Sprints

We work in focused delivery cycles to improve the platform continuously. Each sprint has clear goals, visible progress and practical outcomes.

4

Testing & Quality Assurance

Every improvement needs to work reliably in the real system. We test changes across devices, storefronts, checkout flows, integrations, tracking and business-critical workflows.

5

Reporting & Continuous Planning

We keep your team informed with clear updates, priorities and recommendations. As your business evolves, we adjust the roadmap and continue improving the platform.

5

Our tech stack

Shopify logo

Shopify Plus

We use Shopify Plus as the foundation for scalable commerce platforms, B2B setups and multi-market storefronts. For support and optimization, Shopify Plus gives us a strong base to improve performance, workflows, integrations and long-term platform quality.

And...

Complex commerce platforms often include more than Shopify alone. We support and improve systems built with technologies like Liquid, Hydrogen, Next.js, React, Node.js, TypeScript, APIs, webhooks, CMS platforms, PIM systems, ERP connections, analytics tools and cloud infrastructure.

What we support and optimize

Shopify Plus storefronts
Shopify themes
Shopify Hydrogen storefronts
Headless Shopify setups
B2B commerce workflows
Multi-market setups
Custom Shopify apps
Shopify Admin extensions
Middleware platforms
ERP integrations
PIM integrations
CRM integrations
OMS integrations
Warehouse and fulfillment integrations
Product data flows
Checkout-related workflows
Technical SEO basics
Monitoring and logging
AI-assisted audits and QA
Long-term support and maintenance
RESults and clients

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We are proud to maintain strong long-term
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Delivered commerce projects

Our clients praise their websites and apps as user-friendly, high-performing, visually impressive, and - most importantly - reliable and fully functional.

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Clients across DACH and Europe

We work with ambitious commerce teams across the DACH region and Europe. From B2B specialists and fast-growing DTC brands to enterprise organizations with complex system landscapes.

Unilever logoBayWa logoSky logoASUS logoGDCh logoPieroth logoLes Lunes logoLykon logoFairPrice logoPGM Art worlD logovetevo logoplants are purple logo

Our clients
success stories

FAQS

Your big questions

What types of Shopify Plus support do you offer?
Do you only support projects you originally built?
When should we consider ongoing Shopify support?
Can you help improve performance and Core Web Vitals?
Can you help with conversion optimization?
What sets you apart from other agencies?
testimonials

What Enterprise and B2B Commerce Teams Say About Working with Us

"Switching to Shopify Plus was an important step for us. Especial impressed us not only with speed and pragmatism, but above all with the ability to confidently navigate this environment, think along with us and actively drive solutions forward."

Tim Kahle
Webshop & E-Commerce Specialist, Unilever Germany GmbH

"The shop is easy to use, very fast, looks good and most importantly: it just works. You took the concerns seriously and really understood the needs. This shop is now a great added value for us compared to our competitors."

Claudio Grolimund
Managing Director, Food Solutions, Unilever Switzerland GmbH

"Especial Digital built our B2B Shopify store and the result is a future-proof and expandable platform that is specifically tailored to the needs of our customers."

Dennis Rossiar
Marketing Head at Betriebseinrichtung-Sofort

"Especial was exactly the right partner for our relaunch. They supported us with all challenges related to design and associated technical services and always delivered on time."

Nicolas Johansson
Digital Manager at Pieroth

"Especial – what a force of nature! They came up with great ideas to re-organize our B2C and B2B E-Commerce. The B2B catalog gives us a leg up over competitors and is even attracting new partnerships!"

Jörg Kühn-Thomas
Owner of PGM ArtWorlD

"In Especial we have found an agency that has not only implemented our specific wishes but has also contributed to our company's success with their expert advice."

Dr. Daniel Ringbeck
Product Head at Vetevo

"They are very familiar with the JAM stack that we want to rely on in the future. Plus, they offer fair billing based on work done in the project phases – agile and flexible service."

Dr. Maximilian Bräutigam
Chief Digital Officer at GDCh
Get in touch

Planning a Shopify
Plus migration or complex
commerce project?

Talk to Malte about your current setup, migration risks and the fastest path to a scalable Shopify Plus platform.

If you prefer, you can email us at hello@especial.digital
Talk to Malte
Co-founder of Especial.
Book a call
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