shopify plus migrations

Shopify Plus migrations without
enterprise-agency overhead

Migrations are complex. Your commerce platform touches products, pricing, customers, orders, SEO, integrations, analytics and daily operations.

We help enterprise, B2B and multi-market companies move to Shopify Plus with a clear migration strategy, senior technical execution and a lean delivery model built for speed, quality and control.

WHAT WE OFFER

We make it
clearer, safer, faster

Migration Strategy

A successful migration starts before the first line of code. We help you define scope, risks, priorities and the right Shopify Plus architecture for your business.

Data Migration

Products, customers, orders, content, redirects and metadata need to move cleanly. We plan and execute migrations with a strong focus on data quality, structure and validation.

SEO Protection

Platform migrations can put organic traffic at risk. We help preserve your SEO foundation through redirect planning, URL strategy, metadata checks and technical QA.

Integrations & Middleware

Shopify Plus rarely lives in isolation. We connect your store to ERP, PIM, CRM, OMS, analytics, marketplaces and custom internal tools.

Launch & Optimization

A migration does not end at launch. We support your team through testing, rollout, stabilization and ongoing optimization after the new platform is live.

Migrating complex commerce to Shopify Plus

Moving to Shopify Plus is not just a redesign or a technical rebuild. It is a business-critical transition from one commerce operating system to another.

For enterprise and B2B companies, the real challenge is not launching a storefront. It is making sure that product data, customer accounts, pricing logic, order flows, integrations, analytics and internal processes keep working reliably after the migration.

That is where we come in. We combine Shopify Plus expertise, custom development and senior technical project ownership to help your team migrate with less friction and fewer unnecessary layers.

Platform Architecture

We help define the right Shopify Plus setup for your business: standard Shopify architecture, headless storefronts, multi-market setups, B2B configurations, custom apps or middleware.

Data & Content Migration

We migrate and restructure key commerce data, including products, variants, collections, customers, orders, content pages, metafields, redirects and custom data models.

SEO & Redirect Strategy

We protect your organic visibility with structured redirect mapping, metadata migration, URL planning, indexation checks and technical SEO validation before and after launch.

Custom Workflows

Enterprise commerce often depends on logic that does not exist out of the box. We build custom workflows for pricing, checkout, customer accounts, ordering, approvals, fulfillment and internal operations.

Systems & Integrations

We connect Shopify Plus with the systems your business already runs on — from ERP, PIM and CRM to analytics, warehouse systems, payment providers and custom internal tools.

Our process

Built for complex migrations. Delivered by focused senior teams.

A Shopify Plus migration needs both strategic clarity and technical depth. Our process is designed to reduce risk, avoid unnecessary overhead and keep your team in control from discovery to launch.

Migration Discovery

We start by understanding your current commerce setup, business goals, technical constraints and internal processes. Together, we identify what needs to move, what should change and what risks need to be managed early.

1

Audit & Migration Roadmap

We audit your current platform, data structures, integrations, SEO setup, analytics and operational workflows. Based on that, we create a clear migration roadmap with priorities, dependencies and realistic milestones.

2

UX & Storefront Planning

We plan the new Shopify Plus experience around your customers and internal teams. That can include design improvements, B2B buying flows, account areas, multi-market requirements, product discovery and checkout behavior.

3

Development & Data Migration

We implement the Shopify Plus setup, migrate data, build custom features and prepare the storefront for launch. Our team works in focused delivery cycles, so progress stays visible and decisions can be made quickly.

4

Integrations & QA

We connect Shopify Plus with your business-critical systems and test the full commerce flow end to end. This includes data validation, integration testing, checkout testing, SEO checks, tracking setup and performance QA.

5

Launch, Stabilization & Optimization

We support the launch, monitor the new setup and help your team stabilize operations after go-live. Once the migration is complete, we can continue improving performance, workflows, conversion and platform capabilities.

5

Our tech stack

Shopify logo

Shopify Plus

We use Shopify Plus to build scalable, reliable and flexible commerce platforms for enterprise, B2B and multi-market companies. It gives teams a strong commerce foundation while reducing the operational complexity of traditional enterprise platforms.

And...

Not every requirement fits into an off-the-shelf setup. That is why we build custom apps, middleware, storefronts and integrations using technologies like Next.js, Node.js, React, Hydrogen, APIs, CMS platforms, PIM systems, ERP connections and cloud infrastructure.

Why migrate to Shopify Plus?

Lower operational
complexity
Fast and scalable
architecture
High-converting
checkout
B2B commerce
capabilities
Multi-market
selling
Flexible storefront
architecture
Custom apps
and workflows
Extensive API
ecosystem
Strong partner
and app ecosystem
Built-in performance
foundation
Customer-specific
pricing
Quantity rules
Volume pricing
Custom payment terms
Easy reordering
Bulk ordering
Advanced reporting
Scheduled campaigns
Mobile optimization
SaaS-based platform
RESults and clients

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Repeat clients

We are proud to maintain strong long-term
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Delivered commerce projects

Our clients praise their websites and apps as user-friendly, high-performing, visually impressive, and - most importantly - reliable and fully functional.

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Clients across DACH and Europe

We work with ambitious commerce teams across the DACH region and Europe. From B2B specialists and fast-growing DTC brands to enterprise organizations with complex system landscapes.

Unilever logoBayWa logoSky logoASUS logoGDCh logoPieroth logoLes Lunes logoLykon logoFairPrice logoPGM Art worlD logovetevo logoplants are purple logo
Our clients’success stories

We combine Shopify Plus expertise, product thinking, design and custom development to deliver commerce projects that are scalable, reliable and easier to operate.

FAQS

Your big questions

What types of Shopify Plus migration projects do you take on?
What information do I need to get started?
What platforms do you migrate from?
How long does a Shopify Plus migration take?
How do you protect SEO during a migration?
Can you handle ERP, PIM and custom integrations?
What is your pricing structure?
What sets you apart from other agencies?
testimonials

What Enterprise and B2B Commerce Teams Say About Working with Us

"Switching to Shopify Plus was an important step for us. Especial impressed us not only with speed and pragmatism, but above all with the ability to confidently navigate this environment, think along with us and actively drive solutions forward."

Tim Kahle
Webshop & E-Commerce Specialist, Unilever Germany GmbH

"The shop is easy to use, very fast, looks good and most importantly: it just works. You took the concerns seriously and really understood the needs. This shop is now a great added value for us compared to our competitors."

Claudio Grolimund
Managing Director, Food Solutions, Unilever Switzerland GmbH

"Especial Digital built our B2B Shopify store and the result is a future-proof and expandable platform that is specifically tailored to the needs of our customers."

Dennis Rossiar
Marketing Head at Betriebseinrichtung-Sofort

"Especial was exactly the right partner for our relaunch. They supported us with all challenges related to design and associated technical services and always delivered on time."

Nicolas Johansson
Digital Manager at Pieroth

"Especial – what a force of nature! They came up with great ideas to re-organize our B2C and B2B E-Commerce. The B2B catalog gives us a leg up over competitors and is even attracting new partnerships!"

Jörg Kühn-Thomas
Owner of PGM ArtWorlD

"In Especial we have found an agency that has not only implemented our specific wishes but has also contributed to our company's success with their expert advice."

Dr. Daniel Ringbeck
Product Head at Vetevo

"They are very familiar with the JAM stack that we want to rely on in the future. Plus, they offer fair billing based on work done in the project phases – agile and flexible service."

Dr. Maximilian Bräutigam
Chief Digital Officer at GDCh
Get in touch

Planning a Shopify
Plus migration or complex
commerce project?

Talk to Malte about your current setup, migration risks and the fastest path to a scalable Shopify Plus platform.

If you prefer, you can email us at hello@especial.digital
Talk to Malte
Co-founder of Especial.
Book a call
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