B2B eCommerce solutions that scale with you
B2B buyers expect the same seamless, intuitive shopping experience that they enjoy as private consumers - but selling to businesses is far more complex.
At Especial, we specialise in crafting bespoke B2B e-commerce solutions that meet the unique demands of your business. From tailored workflows to user-focused design, we build online shops that deliver outstanding service to your business customers.
We make it
easier, better, faster
Attract New Customers
Meet your next generation of customers where they are - online. A polished storefront makes you easier to find, trust, and buy from.
Smarter Marketing
Your B2B store is data-rich, enabling deeper understanding of customer behaviour for more personalized, efficient marketing.
Smoother Processes
Automate your marketing and sales workflows so your team can spend less time on manual tasks and more time driving real value.
Optimised Customer Experience
For happier, more loyal customers: give buyers the self-service tools they expect, like 24/7 ordering and real-time account management.
Empower your Sales Team
Equip your sales reps with tools to track orders, view customer-specific pricing, and place orders on behalf of clients, whether they’re in the office or on the road.
Bridging B2B complexity with seamless eCommerce
B2B customers expect the same core standards as B2C shoppers -speed, reliability, and great design. But B2B ecommerce also comes with its own set of demands: features and workflows that go far beyond what’s typical in B2C, yet are essential for success in the B2B space.
Unique Workflows & Processes
B2B transactions are deeply customized to fit each company’s offerings and client relationships. A successful B2B store must support these workflows with features like approval flows, personalized invoicing, and custom payment rules.
Advanced Product & Price Models
B2B sales often involve complex, customer-specific products and pricing that most eCommerce platforms can’t handle. We solve this by building tailored solutions that adapt to your unique product and pricing needs.
Complex Data & Powerful Integrations
Handling complex data processing and maintaining data integrity demands reliable, scalable integrations with your existing systems and IT infrastructure. We develop robust, custom integrations and middleware solutions that ensure seamless data flow, keeping your systems synchronized and your business running smoothly.
Multi-level Accounts
In B2B commerce, it’s common for multiple people to place orders on behalf of the same company. We build multi-level account structures that consolidate individual accounts under department and corporate hierarchies; making it easier to manage permissions, track activity, and maintain full oversight.
Sales Team Tools & Support
We know your sales team plays a crucial role in driving success. That’s why we build solutions that align with your existing sales workflows and provide your team with the tools they need to serve customers better, place orders faster, and close deals with confidence.
Concept & Consulting
Find the Right Platform
Design
Development
Integrations
Lifecycle & Optimization
Our technology stack
We are a Shopify
Plus Partner
We maintain strong relationships with the Shopify team to ensure you benefit from the latest ecommerce innovations and expert support.
And...
We primarily work with Shopify Plus and MedusaJS. Depending on your requirements, we integrate additional technologies, ranging from CMS and PIM tools to ERP systems and custom middleware
Why choose Shopify Plus?
B2C-like interface
Scheduled campaigns
Mobile optimization
Inventory Sync
Quantity rules
Custom discounts
Customer-specific pricing
Volume pricing
Bulk ordering
Easy reordering
Optional manual order approval
High converting checkout
Custom payment terms
Multi-channel selling
Advanced reporting
Fast and scalable architecture
Optional custom workflows
SaaS based
Easy access to sales staff
