B2B-Shops für Ihren digitalen Vertrieb

Geschäftskunden erwarten heute dieselbe nahtlose und intuitive Einkaufserfahrung wie im B2C-Bereich. Doch der Verkauf an Unternehmen bringt zusätzliche Komplexität mit sich.

Als erfahrene B2B-Shop-Agentur entwickeln wir maßgeschneiderte B2B-Onlineshops, die den spezifischen Anforderungen Ihres Unternehmens gerecht werden.

Von individuellen Workflows bis hin zu benutzerzentriertem Design – wir schaffen Online-Shops, die Ihren Geschäftskunden exzellenten Service bieten.

We make it

easier, better, faster

Attract New Customers

Meet your next generation of customers where they are - online. A polished storefront makes you easier to find, trust, and buy from.

Smarter Marketing

Your B2B store is data-rich, enabling deeper understanding of customer behaviour for more personalized, efficient marketing.

Smoother Processes

Automate your marketing and sales workflows so your team can spend less time on manual tasks and more time driving real value.

Optimised Customer Experience

For happier, more loyal customers: give buyers the self-service tools they expect, like 24/7 ordering and real-time account management.

Empower your Sales Team

Equip your sales reps with tools to track orders, view customer-specific pricing, and place orders on behalf of clients, whether they’re in the office or on the road.

Bridging B2B complexity with seamless eCommerce

B2B customers expect the same core standards as B2C shoppers -speed, reliability, and great design. But B2B ecommerce also comes with its own set of demands: features and workflows that go far beyond what’s typical in B2C, yet are essential for success in the B2B space.

Unique Workflows & Processes

B2B transactions are deeply customized to fit each company’s offerings and client relationships. A successful B2B store must support these workflows with features like approval flows, personalized invoicing, and custom payment rules.

Advanced Product & Price Models

B2B sales often involve complex, customer-specific products and pricing that most eCommerce platforms can’t handle. We solve this by building tailored solutions that adapt to your unique product and pricing needs.

Multi-level Accounts

In B2B commerce, it’s common for multiple people to place orders on behalf of the same company. We build multi-level account structures that consolidate individual accounts under department and corporate hierarchies; making it easier to manage permissions, track activity, and maintain full oversight.

Sales Team Tools & Support

We know your sales team plays a crucial role in driving success. That’s why we build solutions that align with your existing sales workflows and provide your team with the tools they need to serve customers better, place orders faster, and close deals with confidence.

Complex Data & Powerful Integrations

Handling complex data processing and maintaining data integrity demands reliable, scalable integrations with your existing systems and IT infrastructure. We develop robust, custom integrations and middleware solutions that ensure seamless data flow, keeping your systems synchronized and your business running smoothly.

Our process

Built with Insight. Backed by Experience.

Creating a successful B2B shop takes more than just tech - it takes insight. We bring together technical know-how and B2B sales expertise to build solutions that truly serve your business and your customers.

Concept & Consulting

B2B eCommerce can benefit almost any company. If you're not sure how digital tools fit your sales approach, we’ll work with you to create a custom concept that reflects your business’s unique needs.

Find the Right Platform

Building a successful B2B shop starts with choosing the right platform and tools. We work with a range of eCommerce platforms, CMS providers, and other technology partners, allowing us to craft a tailored solution for your unique goals.

Design

We integrate usability and aesthetics to create user-centred experiences that transform complex B2B processes into intuitive journeys. You’ll get a B2B shop that is both easy to navigate and visually compelling, ensuring a seamless and satisfying buying experience for your customers.

Development

We also handle the full development of your B2B store and support you through every step of the launch. From backend setup to frontend implementation, we ensure your shop is robust, user-friendly, and ready to perform from day one.

Integration

Your B2B shop is only as powerful as its connections. We build reliable integrations and middleware to keep your systems in sync and your data flowing effortlessly.

Lifecycle & Optimization

B2B shops need continuous maintenance and optimisation to stay ahead. We support your growth with on-demand services or customized retainer solutions - whatever fits your needs best.

Our tech stack

Shopify

We use Shopify to build flexible and scalable e-commerce platforms, delivering user friendly online stores that enhance the shopping experience and drive business growth.

And...

We recognize that off-the-shelf solutions may not fit all your needs, which is why we provide fully custom code solutions. From bespoke apps and complex websites, to specialized integrations for your storefronts, allow us to bring your vision to life.

Why choose Shopify Plus?

B2C-like interface
Scheduled campaigns
Mobile optimization
Inventory Sync
Quantity rules
Custom discounts
Customer-specific pricing
Volume pricing
Bulk ordering
Easy reordering
Optional manual order approval
High converting checkout
Custom payment terms
Multi-channel selling
Advanced reporting
Fast and scalable architecture
Optional custom workflows
SaaS based
Easy access to sales staff
Competitively priced
Some proven statistics

We share a commitment to meaningful results

100+

successful projects

40+

happy clients

92%

returning clients

Backed by top companies

Our client success story

Betriebseinrichtung Sofort

Revamping furnishing retail

Was unsere Kunden über uns sagen

"Especial was exactly the right partner for our relaunch. They supported us with all challenges related to design and associated technical services and always delivered on time. I look forward to expanding Pieroth’s digital offerings and on a continued partnership with Especial."
Kundenlogo Pieroth
Nicolas Johansson
Digital Manager
“We chose Especial for 2 reasons: On the one hand, they are very familiar with the JAM stack that we want to rely on in the future. On the other hand, they offer fair billing based on work done in the project phases – agile and flexible service. I always look forward to our weekly meetings.”
Dr. Maximilian Bräutigam
Chief Digital Officer
"Especial – what a force of nature! They came up with great ideas to re-organize our B2C and B2B E-Commerce. The B2B catalog gives us a leg up over competitors and is even attracting new partnerships!"
Kundenlogo PGM Art worlD
Jörg Kühn-Thomas
Owner of PGM ArtWorlD
"We knew that we needed first-class experts and developers as partners to further develop our Shopify shop. In Especial we have found an agency that has not only implemented our specific wishes but has also contributed to our company's success with their expert advice."
Kundenlogo Vetevo
Dr. Daniel Ringbeck
Head of Product
“Especial Digital is a dedicated and reliable partner that delivers results. In just five months, they built our B2B Shopify store, including a new design and improved user experience. The result is a future-proof and expandable platform that is specifically tailored to the needs of our customers. The proactive approach and transparent communication throughout the project was particularly noteworthy.”
Dennis Rossiar
Head of Marketing

Ihre Fragen

Welche Arten von B2B-Projekten übernimmt Especial?
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Mit welchen Plattformen arbeitet Especial?
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